Minimalism’s Victory over a Heady Culture

 

In the new markets, we are no strangers to change: Brands are constantly arising, clashing, and changing. New products hit the market nearly by the week and business owners are forming tighter bonds with their demographics, at least those thriving in the industry.

Following in Apple’s footsteps, more and more businesses find traction through a professional presentation and effective communication before any introductions. Businesses have learned enough about guests in their retail experience, establishments are prepared to hold your hand through the experience for first time guests before you even get to the budtender. Simple informational signage goes a long way for guests unfamiliar with regulation, purchase limitations, strains, & effects.
More brands are releasing ads focused toward the general public with clean designs. Many loyal to minimalist trends, improving communication between businesses and customers in both retail and regulatory topics; aiding in the customer experience and the dispensary’s credibility and reputation with the public and regulators.

The Experience brings people back. Whether it is a car wash, a concert, or cashing a check, no one wants to repeat a poor experience and with such a boom in Colorado, competition is abundant, and flexible; ready to fill any void your business cannot.

Sources:

Ganjapraneur – The High Road to Revolutionizing Cannabis Retail

Ganjapraneur – What do Millennials Want From Cannabis Brands?

written by Matthew Sheahan – 2.6.19

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